A couple of years ago, my young daughter was diagnosed with a serious chronic auto immune disease that requires daily management. I quickly realised it was time to start seriously considering options and diversify my work instead of relying on the traditional 1:1 client business model. Despite loving my job and supporting clients, it became clear that the work wasn’t sustainable given the new demands placed upon me as a parent. It was an opportunity for change.

Oh and the PhD I’d been working on for over 4 years with a couple of published papers and a few pending – it became an ‘almost’ dream…. but

… a seed was planted.

With all the life stuff going on, something had to change – I had to re-evaluate things. I had to pivot. I’d always had an interest in art. Prior to studying psychology at university, I embarked on a double degree in creative arts and media and communication. My career aspirations included journalist, art gallery curator, and interior designer. Instead, I gravitated toward psychology and went on to complete my undergraduate and post graduate studies in psychology.

Working in private practice, I designed my own website and began assisting colleagues with the creation of theirs (turns out finding a web designer with an understanding of psychology is akin to finding an accountant well versed in the like). I developed an interest and enjoyment in the organising and creative aspect of the design process and from there

… Seed Web Design grew. I’ve been watering it ever since.